Focused Mission & Vision – Maria Contreras-Sweet

This month, six Southern California leaders generously gave their time to be interviewed for our Leadership L.A.and Leadership Southern California curriculum, in which we discuss the Civic Entrepreneurship Framework, presented by SCLN Senior Curriculum Fellow Jodi Walker. This framework for civic leadership emphasizes the importance of 1.) having a personal mission and vision; 2.) developing accelerated career strategies; 3.) utilizing creativity, collaboration and confidence; 4.) utilizing thinking skills; 5.) being open to opportunities; and 6.) taking risks for results.

Every Friday over the next several weeks, SCLN will post a video clip from one of these leaders on some of the framework topics above. We hope you will check back every week for new wisdom, insight and inspiration. The leaders come from the business, government and nonprofit sectors, and have each contributed to lasting and positive change in our region.

  • Maria Contreras-Sweet, Chairwoman, PROMERICA Bank (Leadership L.A. ’89)

  • Linda Griego, President, Griego Enterprises

  • Lorri Jean, CEO, L.A. Gay & Lesbian Center (Leadership L.A. ’96)

  • Catherine Meek, Executive Director, School on Wheels

  • Steve Soboroff, Businessman & Civic Leader

  • Charlie Woo, Co-Founder & CEO, Megatoys

Today we feature Maria Contreras-Sweet on the importance of having a focused mission and vision:



Special thanks to SCLN Board Member & Curriculum Committee Chair Margie Wheeler (Leadership L.A. ’08, Leadership Southern California ’07).